Informa TechTarget - Forrester B2B Summit 2025 Landing Page
Link to live page here
As the Digital Content Strategist and Copywriter:
Alongside our creative services department, I led the layout planning and wrote the full copy for this landing page supporting Informa TechTarget’s presence at Forrester’s B2B Summit. Working closely with our creative design team, I provided content structure, messaging, and CTA guidance to ensure the page was both engaging and conversion-optimized. This collaboration supported event goals and brand cohesion across marketing touchpoints.
Project Goal: Drive booth traffic, align brand messaging, and support pre-event lead capture for Informa TechTarget at the Forrester B2B Summit.
Informa TechTarget - ROI Analysis Report Launch Landing Page
Link to live page here
Collaborated cross-functionally with design and marketing teams to create a high-converting landing page for TechTarget’s ROI study with GTM Partners. Authored all copy for the hero section, form CTA, and contextual summary to clearly communicate the value of the report and encourage downloads. Worked closely with stakeholders to ensure messaging aligned with brand voice, SEO priorities, and campaign goals across audience segments.
As the Digital Content Strategist and Copywriter:
Project Goal: To generate qualified leads and drive report downloads by launching a high-value, data-driven ROI analysis study in a way that clearly communicates its relevance to tech marketers.
"Thrivin' In The Wild" Podcast" Official Trailer
I wrote the narrative script for this official trailer, helping shape the brand voice and key messaging for Thrive’s launch. The script was designed to evoke curiosity, reinforce identity themes, and spark anticipation for upcoming episodes.